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Portfolio | media relations
 

 

Greenfield Project Management 
Art-Acquire Netherlands

Art-Acquire has an interesting proposition. If you wish to buy modern and contemporary art works, but are too time-poor to visit the exhibitions and workshops a serious art habit entails, the Dutch firm's consultants will quiz you on your tastes and inclinations, then produce a narrowed-down range of works to choose from — a personalised catalogue.

When Art-Acquire decided to ramp up its business with a break into the Mid-East market, they chose publiceye media to devise a three-month publicity campaign for an exhibition in Dubai in May 2007. The media project was a stunning success, with print, internet, TV and radio exposure beyond all expectation. We calculate that the print space alone devoted to the Art-Acquire show would have cost almost €70,000 to buy as ad space. Some achievement!



magic@publiceye.ie

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